DeNA Brings Hit Franchise to Mobage’s Diverse Catalog of Freemium Mobile Social Games

TOKYO, JAPAN - Feb. 20, 2012 - DeNA Co., Ltd. today launched Infinity Blade Cross, an adaptation of Epic Games, Inc.’s internationally popular Infinity Blade series of action RPGs, on DeNA’s Mobage social gaming platform in Japan. The Japanese-language title, which requires a Mobage Japan account, is now available for download in the App Store.

Infinity Blade Cross is a free-to-play iOS game that delivers the series’ trademark thrilling combat and high-end 3D graphics. Players take on the role of a heroic knight who must seek out and defeat a series of powerful titans across the kingdom. During the quests, players gather equipment and "spirits,” which can be fused together to augment the hero’s abilities, or purchase virtual items to enhance the game experience.

Infinity Blade Cross is offered in collaboration with Epic Games and its award-winning studio, ChAIR Entertainment. Japan’s iNiS Corporation also contributed to the title as a development partner.

The original Infinity Blade and its recently released sequel, Infinity Blade II, are international bestsellers and remain two of the most popular games released on the App Store. Since its debut in December 2010, ChAIR’s award-winning Infinity Blade series has generated more than $30 million in revenue. The series features highly sophisticated graphics and a smartphone-optimized user interface thanks to Epic Games’ Unreal Engine 3.

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About DeNA
DeNA Co., Ltd. is a world-leading online service company, and operates Mobage social gaming platform, social networking services and e-commerce websites. Drawing on its extensive community base and rapidly expanding developer line-ups, Mobage currently serves over 35 million users in Japan with more than 1,800 game titles for smartphones, feature phones as well as PCs. The company generated annual sales of more than 1.3 billion U.S. dollars in fiscal year ended March 2011. To expand the Mobage platform globally, DeNA is building a presence in the US, Europe, China and South Korea. DeNA is listed on the Tokyo stock exchange (2432). For more information, visit www.dena.jp/intl.

Copyright Notices: Unreal Engine, Copyright 1998 - 2012, Epic Games, Inc. All rights reserved.
Infinity Blade, © 2010-2012, Epic Games, Inc. All rights reserved.
Infinity Blade Cross, © 2012, DeNA Co., Ltd. All rights reserved.

Trademark Notices:
Infinity Blade®, the Infinity Blade with blade and scabbard logo, Unreal®, Unreal® Engine™ and the Powered by Unreal® Technology logo are trademarks or registered trademarks (“®” for the United States) of Epic Games, Inc. in the United States and elsewhere.

IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.

Infinity Blade Cross Key Visual

Infinity Blade Cross Screen Shots