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Milestones

2024

  • March

    Selected as a Health & Productivity Stock for 2024 and as a Health & Productivity Company (White 500)

  • January

    Certified as a Sports Yell Company by the Japan Sports Agency

2023

  • December

    Join deploys in 14 facilities in the Ehime Prefecture Acute Care Coordination Network Development Model Project

  • December

    ES-CON JAPAN, Fighters Sports & Entertainment, and DeNA establish a joint venture company

  • November

    Allm and the National Cancer Center Hospital collaborate to launch a clinical study on DtoD online consultation leveraging Join

  • November

    kencom deploys in Hirosaki City, Aomori Prefecture, with aim to make the Healthy City Hirosaki a reality

  • November

    Develops own generative AI leveraging real time voice conversion technology

  • November

    Nippontect Systems R&D proposal selected for AMED R&D Infrastructure Development Project for Social Implementation of Prevention & Health Promotion

  • October

    Join receives medical device certification in nine countries, including South Africa and Malaysia

  • October

    Launches NFT Literacy Test

  • October

    Allm begins sales of medical support kit TytoCare

  • September

    Allm & Nihon Kohden begin proof of concept testing for acute EEG diagnosis using Join

  • September

    Allm concludes partnership agreement with Z-Works, a developer of IoT nursing care support systems

  • September

    Nippontect Systems & NTT Communications jointly develop cognitive function monitoring AI "M-KENSA"

  • August

    DeSC Healthcare launches "OKAYAMA Harekatsu Project," a project leveraging kencom in Okayama City, Okayama Prefecture

  • July

    Analysis results published regarding the risk of bone fractures due to polypharmacy in Matsubara City & DATA HORIZON collaboration

  • July

    Allm concludes partnership agreement with Israeli medical startup TytoCare

  • July

    DeSC Healthcare and Medical Data Vision jointly develop extended estimation functionality

  • July

    Three studies using DeSC Healthcare's health big data received conference awards through an open bid

  • July

    Kaname-cho Studio opens to serve as a location for online broadcasting and recording

  • July

    Launches dot-i, a web service for store management, with Secom

  • June

    Launches new game takt op.

  • June

    Allm & Shionogi conclude a partnership agreement aiming to establish total healthcare for infectious diseases

  • May

    DeNA Life Sciences launches MYCODE Findings, leveraging genetic research results of MYCODE Research

  • April

    Launches the robot communication service Ano ne with Secom

  • March

    Launches Kawasaki! Arena City Project with aim to open an entertainment complex

  • February

    Launches Real Experience App MOGI as a way to trial the tablet-based cognitive function test system MENKYO

  • February

    Holds metaverse event Mobage 3D Park

  • February

    Makes the Sports Club Sagamihara, who operate the J League club SC Sagamihara, into a subsidiary

2022

  • November

    Anyca concludes comprehensive partnership agreement with Ishigaki City to solve island mobility challenges

  • November

    Smartphone linked retinal camera Eyer obtains regulatory approval

  • October

    Launches Neee, a restaurant reservation service showing nearby availability

  • October

    Makes Allm into a subsidiary

  • September

    IQVIA and DeNA begin exploring partnership related to the use of medical big data

  • September

    Provides cognitive function aid AI ONSEI API to NTT Com social problem solution business

  • August

    Begins data use partnership with Medical Data Vision

  • August

    Concludes industry-academia collaboration agreement with Yokohama City University on data science focusing on the healthcare space

  • August

    Makes DATA HORIZON into a subsidiary

  • July

    DATA HORIZON concludes agreement with Matsubara City in the healthcare space focusing on preventing falls among elderly people

  • May

    Begins providing tablet-based cognitive function test system MENKYO to prefectural police and testing facilities throughout Japan

  • May

    Opens &LIVE, a directly operated store serving as a frontrunner for the opening of the live viewing arena

  • May

    Business alliance with Medical Data Vision

  • April

    Concludes business partnership with the City of Yokohama on sustainable machizukuri to create the SDGs Future City Yokohama

  • April

    Launches digital album service NFT Collection

  • March

    Global version of the live communication app Pococha launches in India

  • March

    Establishes joint venture company Welcompass together with Resort Trust in the healthcare & medical space

  • February

    Launches official match-linked card game PICKFIVE leveraging blockchain

  • January

    Signs a comprehensive partnership agreement with Hokkaido Bunkyo University

2021

  • November

    Launches PLAYBACK 9, a digital movie collection service using NFTs based on blockchain technology

  • October

    Signs a partnership agreement for collaborative business exploration regarding using ICT for professional sports teams and their stadiums with NEC

  • September

    Launches the diet app Karadamo with Dai-ichi Life Holdings

  • September

    Launches the official service DRAGON QUEST The Adventure of Dai: A Hero’s Bonds

  • September

    Launches the online service for women Haretoke with Dai-ichi Life Holdings

  • September

    Makes Nippontect Systems a subsidiary

  • August

    Establishes new office in the Kannai Arai Building in Yokohama, Kanagawa

  • August

    Moves headquarters to the WeWork Shibuya Scramble Square in Shibuya, Tokyo

  • August

    Launches the official smartphone rhythm game Toho Danmaku Kagura

  • August

    Makes IRIAM a subsidiary

  • June

    Business alliance with Dai-ichi Life Holdings

  • May

    Global version of Pococha launches in the U.S.

  • May

    Signs agreement on drug discovery research using genetic network analytics technology with Kyowa Kirin

  • May

    Prototype service for voice transformation using AI VOICE AVATAR Nanakoe Nina made available

  • April

    Revamps corporate mission, vision, and value

  • April

    Changes name of Yokohama DeNA Running Club to DeNA Athletics Elite

  • February

    Announces investment in the soccer J2 League club SC Sagamihara

  • January

    Releases an operations status check system to make COCOA status information more accessible for free

2020

  • December

    Holds the lighting illumination event BALLPARK FANTASIA Vega Luminique at Yokohama Stadium and Yokohama Park

  • October

    Conducts technical validation to formulate large-scale event guidelines during COVID-19 at Yokohama Stadium

  • August

    Signs a comprehensive agreement on industry and academic cooperation with Tokyo University of Agriculture

  • August

    Selected as a 2020 Digital Transformation Stock by METI and TSE

  • August

    Establishes capital and business alliance with Data Horizon

  • July

    Launches the brain performance app Easiit for dementia prevention in partnership with Eisai

  • July

    Creates joint venture Manga Box with TBS for digital manga business

  • July

    Establishes subsidiary DeNA Business Communications Co., Ltd. with the aim of providing more opportunities for the disabled

  • June

    Pococha kicks off the local PR event MY LIVE ♡ MY TOWN PROJECT

  • June

    Pococha launches Pococha for Business

  • June

    kencom launches kencom Mission: Eamo no Heya

  • June

    Anyca launches Zero Yen My Car Owner for apartment buildings

  • June

    Programming Zemi develops curriculum for after-school childcare and cram schools

  • May

    Aichi Prefecture selects kencom as a results-based private sector partner

  • May

    Announces COVID-19 initiatives

  • April

    Launches the cloud-based robotic process automation service Coopel

  • April

    Concludes business alliance with Data Horizon to provide healthcare businesses to local governments around Japan

  • April

    JapanTaxi Co., Ltd. changes name to Mobility Technologies Co., Ltd.

  • March

    Programming Zemi adds teacher mode optimized for educators

  • February

    Merges taxi dispatch app related business with Nihon Kotsu Holdings

  • February

    Develops and launches the next-generation credit service Rerep

2019

  • December

    MOV starts commercial offering of the Customer Tankyaku Navi using AI demand forecasting

  • November

    Yamanashi Prefecture selects kencom as a results-based private sector partner

  • October

    Freshly renewed Pococha launches

  • October

    Launches the Blue Star Project jointly with Roche Diagnostics to raise awareness about cervical cancer screening

  • October

    Launches the DeNA LIFE DESIGN PROJECT to support employees balancing life events and work

  • September

    Launches fontgraphy, where a person's voice is made into an original graphic using AI

  • September

    Establishes the first investment limited partnership under Delight Ventures

  • August

    Launches Pokémon Masters in eight languages

  • August

    Launches the kencom x insurance healthcare entertainment app for all Asahi Mutual Life Insurance customers

  • August

    Starts the Zero Yen My Car service on Anyca as a Anyca Official Share Car service

  • June

    Signs agreement concerning programming education business with the Shibuya Education Committee and Tokyu Corporation, CyberAgent, GMO Internet, and mixi

  • June

    Starts sale of the health promotion insurance Health Plan for You and Your Company, jointly developed with MetLife

  • June

    Launches the AI and IoT-powered accident reduction support service DRIVE CHART for commercial vehicles

  • June

    Launches SOMPO De Noru fixed cost car service

  • May

    Launches Zero Yen My Car service within Anyca in central Tokyo

  • April

    Develops a virtual security system that uses life-size virtual characters powered by AI with Secom, AGC, and NTT DoCoMo

  • April

    Selected as a 2019 Competitive IT Strategy Company by METI and TSE

  • April

    DeNA SOMPO Mobility succeeds to peer-to-peer car sharing business Anyca, and begins operations in partnership with SOMPO Holdings, Inc.

  • March

    Partners with Asahi Mutual Life Insurance Company

  • March

    Establishes DeNA SOMPO Carlife to operate a car leasing business

  • February

    Agrees to joint development of AI solutions for optimizing fuel operations in coal-fired thermal power plants with KEPCO

  • February

    Partners with MetLife, Inc.

  • February

    Establishes SHUEISHA DeNA Projects, a joint venture with SHUEISHA

  • February

    Selected as a 2019 Health & Productivity Company

  • January

    Partners with SenseTime and begins sales of AI solutions utilizing facial recognition technology in Japan

2018

  • December

    New taxi dispatch app TaxiBell changes name to MOV, and launches in Tokyo

  • December

    Begins “0 Yen Taxi” initiative, where passengers can ride for free

  • October

    Preferred Networks and PFDeNA begin joint research project to develop a deep-learning based system to detect 14 types of cancers with a drop of blood

  • June

    Begins the service Avatar Play, which enables the introduction of 3D avatars

  • May

    Chosen as a 2018 Competitive IT Strategy Company under a program jointly conducted by the Ministry of Economy, Trade and Industry and the Tokyo Stock Exchange to recognize a selection of outstanding companies for their IT utilization efforts

  • May

    Develops technology that allows unlimited creation of full-body anime characters using AI

  • April

    Conducts first test in Japan on public roads where a self-driving vehicle receives traffic signal information over the mobile telephone network during operations, together with the Nippon Signal Co., Ltd.

  • April

    Launches official service for new taxi dispatch app TaxiBell, which utilizes AI technology

  • April

    Deploys Kaggle Internal Ranking program in the data science team to train and enhance usage of AI engineers

  • February

    Begins field test for Easy Ride, a new robo-vehicle mobility service in partnership with Nissan Motor Co., Ltd.

  • January

    Begins joint research in AI-powered drug discovery with Asahi Kasei Pharma Co., Ltd. and Shionogi & Co., Ltd. utilizing compound data

2017

  • December

    Launches original RPG Megido 72

  • December

    Announces agreement to succeed to the Toshiba Kawasaki Brave Thunders professional basketball club

  • November

    Nintendo partnership title Animal Crossing: Pocket Camp is launched

  • October

    The Yokohama DeNA Baystars reach the Japan Series for the first time in 19 years

  • October

    Launches Programming Zemi, a programming education app for elementary school children

  • September

    Begins field tests in a limited area of Yokohama for TaxiBell, a taxi dispatch app

  • August

    Launches rhythm game Uta Macross

  • April

    Begins Robo Neko Yamato field test, aiming for a next generation logistics service

  • March

    Tomoko Namba is appointed as a representative director

  • March

    DeNA, the Yokohama DeNA Baystars, and Yokohama Stadium conclude the Comprehensive Agreement to Promote Sports and Energize Regional Economy with the City of Yokohama

  • February

    DeNA is recognized under the 2017 Certified Health and Productivity Management Organization Recognition Program

  • February

    Nintendo partnership title Fire Emblem Heroes is launched

  • January

    Announces development of a new transportation service platform using autonomous vehicles manufactured by Nissan Motor Co., Ltd.

2016

  • December

    Nintendo partnership title Super Mario Run is launched

  • July

    Self-driving bus Robot Shuttle begins operations

  • July

    Establishes joint venture PFDeNA with Preferred Networks

  • May

    Launches AndApp platform

  • April

    Launches Aruite Otoku, an app to encourage enjoyment of continued walking

  • April

    Establishes DeNA Running Club Academy, a subsidiary organization supporting long-distance running for elementary school children

  • March

    Communication app Miitomo is launched in partnership with Nintendo

  • February

    Launches Gyakuten Othellonia, dramatic reversal game

2015

  • September

    Launches peer-to-peer car sharing app Anyca

  • August

    Launches mobile screensharing app Mirrativ

  • July

    Begins streaming licensed Japanese anime through MyAnimeList

  • June

    Air Link is rebranded as DeNA Travel

  • May

    Establishes Robot Taxi as a joint venture with ZMP

  • March

    Forms capital and business alliance with Nintendo

  • February

    Launches DeNA Ad Platform across DeNA Group services

2014

  • October

    Launches curation platform business

  • September

    Acquires curation platform operators iemo and Peroli

  • August

    Launches direct-to-consumer genetic testing service MYCODE

  • April

    Establishes DeNA Life Science as a subsidiary

2013

  • June

    Establishes advisory board

  • April

    Establishes official athletics team DeNA Running Club

  • March

    Launches music player app Groovy

  • June

    Unveils new company logo and branding

2012

  • November

    Establishes the Japan Social Game Association with five other companies

  • October

    Launches messaging service Comm

  • July

    Launches e-commerce site builder Zerostore

  • April

    Moves headquarters to the Shibuya Hikarie building in Shibuya, Tokyo

  • January

    Establishes DeNA Studios Canada

2011

  • December

    Acquires Yokohama DeNA BayStars professional baseball team

  • October

    Acquires Atakama Labs in Chile

  • September

    Acquires Punch Entertainment's Vietnam Studio

  • August

    Establishes DeNA Asia Pacific Holdings in Singapore

  • July

    Launches Mobage in China, the United States, Canada, the United Kingdom, Ireland, New Zealand, and Australia

  • June

    Establishes DeNA Seoul in South Korea

  • June

    Isao Moriyasu becomes president

  • May

    Mobage app for Android devices is released

  • March

    Mobage Town is rebranded as Mobage

2010

  • December

    Mobage Town becomes smartphone compatible

  • October

    Acquires U.S.-based mobile game developer ngmoco

  • October

    Officially launches Yahoo! Mobage

  • September

    Makes a capital tie-up with U.S.-based Astro Ape Studios

  • September

    Acquires U.S.-based Gameview Studios

  • July

    Mobage Town membership surpasses 20 million

  • June

    Officially launches E*Everystar

  • May

    Invests in Incubate Fund to support new ventures

  • April

    Establishes business partnership with Yahoo! Japan

  • April

    Establishes Everystar as a subsidiary

  • June

    Releases third-party games on the Mobage Open Platform

2009

  • December

    Establishes the Mobile Affiliate Council

  • October

    Launches first-party social game Kaito Royale on Mobage Town

  • August

    Opens Mobage Town to third-party developers

  • July

    Acquires Chinese mobile social network operator WAPTX

  • April

    Begins charity fundraising efforts via Mobage Town

2008

  • September

    Launches beta version of MobaMingle, a social network for English-speaking countries

  • May

    Launches mobile ad network Pocket Match

  • April

    Launches youth helpline Mobage Town Emergency Call

  • April

    Opens Mobage Town Niigata Customer Center

  • April

    Mobage Town membership surpasses 10 million

  • March

    Merges Air Link and Skygate

  • February

    Moves headquarters to Yoyogi in Shibuya, Tokyo

  • January

    Establishes DeNA Global in the U.S.

2007

  • December

    Launches social network Shumee-to Club, targeting middle-aged and senior citizens

  • December

    DeNA is listed in the First Section of the Tokyo Stock Exchange

  • April

    Launches the Comprehensive Insurance Center website on Air Link, providing a one-stop insurance shopping destination

  • March

    Acquires Skygate

  • February

    DeNA's first television commercial is aired in Japan

  • February

    DeNA subsidiary Air Link launches international reservation website Soramaru

  • February

    Launches mobile shopping site Mobadepa

2006

  • November

    Launches business-to-business marketplace Netsea

  • August

    Launches Mobapay for Mobaoku au auction
    (later renamed au one Mobaoku)

  • August

    Launches payment escrow services via Paygent

  • July

    Establishes its first foreign subsidiary - DeNA Beijing

  • July

    Acquires Air Link and Takimoto

  • July

    Establishes Paygent as a subsidiary

  • May

    Establishes Mobakore as a subsidiary

  • February

    Launches au Shopping Mall

  • February

    Launches Mobage Town (later renamed Mobage)

2005

  • February

    DeNA is listed on the Tokyo Stock Exchange in Mothers, the section for fast-growing start-up companies

  • January

    Pocket Bidders becomes the first auction service on i-mode's official menu

  • January

    Launches the au Auction mobile site (later renamed au one Mobaoku)

2004

  • July

    Launches the Pocket Affiliate program

  • June

    Launches Pocket Bidders

  • March

    Launches mobile auction site Mobaoku

  • March

    Moves headquarters to Sasazuka in Shibuya, Tokyo

2003

  • October

    Bidders certified under Japan's Antique Business Law

2002

  • December

    The Bidders shopping services are branded as Bidders Shopping

2001

  • May

    Bidders gains legitimacy with certification under Japan's Antique Business Law

  • May

    Club Bidders, VIP services for enterprise members, is launched

2000

  • December

    Moves headquarters to Hatagaya in Shibuya, Tokyo

  • July

    Launches Bidders E-commerce Platform

1999

  • November

    Launches the auction site Bidders

  • October

    Moves headquarters to Kamiyama-cho in Shibuya, Tokyo

  • August

    Transitions to a joint-stock corporation and changes its name to DeNA Co., Ltd.

  • August

    Moves headquarters to Tomigaya in Shibuya, Tokyo

  • March

    DeNA begins operations as a private company

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