Ad Platforms
Leveraging on our in-house media and huge user base, we offer banner ads, targeted email advertising and tie-up social mediamarketing campaigns to our business partners in Japan. We also provide advertising agency services with one of Japan’s largestnetworks of mobile and PC affiliates.
Mobage
A wide range of businesses utilize Mobage (Japan) as an advertising medium and social media marketing platform.
Case Study 1 (Coca-Cola Japan)
Of the users who bought featured Coca-Cola products, twenty users per week could obtain limited Coca-Cola-themed virtual items in the popular mobile social game, Pirate Treasure, on Mobage.
Case Study 2 (Aeon Retail)
Japanese Mobage users were instructed to participate in a poll where they select yukata robes available in Aeon stores for two female celebrities and were rewarded with virtual yukata robes for their own Mobage avatars. The celebrities responded to the polls on their blogs to encourage more participation.
Case Study 3 (LAWSON)
The Japanese convenience store chain’s official mascot opened a Mobage account to engage its customers.
Mobaoku
DeNA operates one of Japan’s largest affiliate networks for both mobile phones and PCs.
Pocket Affiliate
The service connects website owners and email magazine distributors who want to generate ad revenue with companies who want to display ads for their goods and services. Rewards are determined based on the target audience’s actual actions, such as sign-ups or product purchases. Pocket Affiliate provides analytical tools for monitoring the click-through rate and other indicators on both monthly and daily bases. Results can be viewed immediately after ad distribution.
Pocket Match
Pocket Match is a pay-for-performance (P4P) advertising network consisting of three options: Pocket Content, Pocket Click, and Pocket Listing. Advertisers can target their ads to websites and listings with content relevant to their products and services. Pocket Match supports entrants into the growing market of mobile P4P advertising.