E-Commerce

DeNA originally started as an e-commerce company with the launch of “bidders" online auction service. Since then we have continuously gained expertise in online auctions and shopping services, from which we have developed other e-commerce businesses for both PCs and mobile devices. We also provide business-to-business services including online payment and purchasing solutions.

Bidders

http://bidders.jp [Japanese]

Bidders is one of Japan's most accessed online shopping websites and the official marketplace for Mobage Japan. Accessible from smartphones, feature phones, and PCs, Bidders offers loyalty points for shopping in addition to the chance to win Mobage virtual currency, which can be exchanged for in-game items and clothing for avatars. As of October 19, 2011, Mobage's official store Mobadepa was incorporated into Bidders.

Mobaoku/au one Mobaoku

http://mbok.jp [Japanese]

Focused on fashion items, but still offering a broad product lineup from premium merchandise to hobby gear, Mobaoku allows users to manage their auction items and bids from their mobile phones at any time, anywhere. “au one Mobaoku,” jointly operated by KDDI, is customized for KDDI’s EZweb mobile Internet service. Transactions are also possible for non-KDDI mobile service users..

PAYGENT

http://www.paygent.co.jp [Japanese]

Paygent Co., Ltd. was established in 2006 as a joint venture of DeNA, Mitsubishi Tokyo UFJ Bank and the Norinchukin Bank. It provides payment collection services to e-commerce companies operating websites for PCs and mobile devices. Paygent offers a rich range of settlement options, advanced data security, and highly convenient management screens and connection modules that can be used across multiple types of payments.

Pocket Bidders

http://pokb.jp [Japanese]

Pocket Bidders is a shopping website registered on the official menus of i-mode and Yahoo! Keitai mobile portals that are operated by mobile carriers. Buyers are awarded “Pocket Bidders Points” based on the total purchase value.

au one Shopping mall

http://aumall.jp [Japanese]

This shopping website is operated jointly by DeNA and KDDI, a major telecommunications company in Japan. The service is accessible from both mobile devices and PCs. For subscribers of KDDI’s “au” mobile service, the amount they spent on the website is conveniently included in their monthly phone bills.

NETSEA

http://www.netsea.jp [Japanese]

NETSEA is a B2B marketplace that links suppliers with buyers in Japan. Suppliers have access to e-commerce and payment collection services, and buyers are provided with product information, supplier information and payment gateway services. Users can freely make transactions without limitations on geographical area or retailer size. Netsea is among the country’s largest B2B wholesale sites in terms of numbers of suppliers, buyers and products.